Cosmetics & Personal Care | Monthly bulletin | January 2022
Intimate beauty, the new self-care
Intimate beauty was previously a hush subject due to social embarrassment, leading to a lack of understanding of the specific needs and characteristics (e.g. microbiota) of intimate parts of the body.
With the increased focus on self-care and wellbeing that many consumers have today, brands are breaking down barriers and disrupting outdated taboos by designing new products as part of everyday self-care and beauty routines.
Home User Trials: connect brands to consumers
Home User Trials (HUTs) provide a rapid insight into the consumer perception of your product across a large panel in a real-world setting.
Offered by Eurofins, HUTs allow the most natural use of a product, and therefore the evaluation of a product in a real-life context: validate purposes before launching the product, understand product performance, examine consumer habits, understand long-term effects of product usage and the acceptance of the overall usage, etc.
EDCs under the spotlight
The latest concerns raised regarding endocrine disrupting chemicals issues (EDCs) will undoubtedly lead to important changes in cosmetics manufacturing and regulations.
Under the REACH regulation, EDCs can be identified as substances of very high concern (SVHC), alongside chemicals known to cause cancer, mutations and reproductive toxicity. The goal is to reduce their use and, ultimately, replace them with safer products.
