Cosmetics & Personal Care | Monthly bulletin | June 2022
Best access to the Saudi Arabia market
Eurofins Group has successfully completed the acquisition of a majority stake in Ajal for Laboratories, a cosmetic, pharmaceutical and food testing laboratory in the Kingdom of Saudi Arabia (“KSA”).
Located in Riyadh, the laboratory comprises a 3,000 sqm footprint and is equipped with state-of-the-art testing equipment and technology. Its expertise ranges from regulatory services (SFDA Registration Services for Cosmetics, Medical Devices & Pharmaceuticals) to physico-chemical and microbiological analysis.
In addition to having achieved ISO17025 accreditation, the laboratory is one of the few laboratories in the KSA to be approved by the Saudi Food and Drug Authority (SFDA).
This is Eurofins’ first acquisition in the Kingdom of Saudi Arabia and represents a commitment to building a network of local and regional laboratories to support customers in the Middle East and the rapidly growing cosmetic sector in the KSA.
Create memorable experiences
Eurofins’ network of companies offers a wide variety of approaches, methods and tools for sensory and consumer research. These are applied to many different product categories, including, but not limited to, healthcare, personal care, cosmetics, perfumery, and other related industries.
Our methods provide powerful results in almost all situations and categories where measuring and analysing consumer perceptions is possible and where results are useful in achieving business objectives.
Our outputs play a key role in supporting product development decisions directed at both immediate product success and long-term competitive advantage.
This is achieved through a deep understanding of consumer usage, attitudes, and responses to and acceptance of products and brands in a competitive context.
The aim is to deliver robust, validated results that inform product optimisation, product positioning, and product fit with brand, raw materials selection, quality control, and much more.
Key challenges in hair testing addressed
Hair care is a thriving industry. Knowledge-hungry consumers and keen innovators are driving a new wave in hair care, and it’s just getting started.
Some market research points to the growing consumer focus on scalp care, which encompasses a broad range of needs – from moisturisation and managing sensitivity to preventing damage and hair loss.
With the right testing protocols (analytical testing, clinical testing, hair locks testing, etc.), new hair and scalp care products can target and address consumers’ top concerns while also enabling a more sustainable future.
Eurofins Cosmetics & Personal Care can make sure you get ahead of the curve through our network of 17 laboratories, new state-of the-art equipment and teams of experienced doctors, technicians, and hairdressers to accurately test your product’s performance and safety in hair, hair body, beard, eyelashes and eyebrows.
