Methodologies

Eurofins Sensory and Consumer Research provides tailor-made solutions, delivering actionable guidelines to make your brand memorable and create great sensory experiences.

Sensory

Objective sensory profiles and sensory mappings are essential for understanding a product category and monitoring strategic product positioning. Using expert sensory profiling and descriptive methods to identify, describe, and quantify all sensory product properties, Eurofins Sensory and Consumer Research creates a complete picture of your product.

Our facilities have purpose-built computerised sensory booths for high-quality sensory evaluation. Our teams of sensory scientists manage the highly trained sensory panels to ensure the consistency and quality of your products.

Sensory Consultancy: training, auditing, and furniture

Our team of sensory scientists has the expertise and techniques to ensure your team can properly identify and quantify their products sensory properties.

Eurofins Sensory and Consumer Research can audit your sensory capabilities to help improve your best practices for panel management, animation, and motivation, we well as your methodologies and statistical analysis.

Eurofins Sensory and Consumer Research has provided tailor-made sensory furniture solutions for its clients all over the world for many years partnering with sensign. Eurofins Sensory and Consumer Research helps to find an individual solution for our client's space requirements, to maintain maximum flexibility at their facilities and at the same time to meet international sensory standards.

Qualitative Research

Combining sensory science with qualitative and observational research, Eurofins Sensory and Consumer Research manages to get an in-depth understanding of consumers' behavior and emotions.

By mixing consumers explicitly recruited for their sensory abilities and qualitative techniques, we can uncover the context and maximise the desired product, brand and packaging experience.

Quantitative Research

Whether in fully controlled conditions at our facilities or at home, Eurofins Sensory and Consumer Research measures the acceptance of your product, package, brand and claims within your competitive environment, quantifying liking patterns and consumer segments of your targeted market.

Our extensive consumer databases and network of partners allow us to conduct large quantitative studies in 65 different countries around the world with unmatched logistical capabilities.

We design all our studies with your specific objectives in mind. Using sensory science and the most advanced research techniques, Eurofins Sensory and Consumer Research identifies opportunities to increase competitive edge by enhancing product performance and positioning strategy.