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Solutions

Eurofins Sensory and Consumer Research helps R&D and Marketing teams to make better Products.

With our highly efficient, state-of-the-art consumer test facilities, Eurofins Sensory and Consumer Research supports major retailers in selecting the best performing and market-appropriate products for their shelves.

Product and Brand Performance

  • Identifying strengths and weaknesses of products
  • Analysing product and brand performance
  • Revealing potential of products in markets
  • Claim substantiation studies
  • Defining target group segmentation
  • Enabling reformulation and cost reduction

Product Optimization

  • Competitive assessments and category appraisals
  • Benchmarking and modelling best liked products
  • Identifying drivers of presence and emotions
  • Temporal Dominances TDS/TOS, TDL, TDE
  • Optimizing product portfolio and range
  • Strategic positioning

Innovation and Product Design

  • Agile and consumer centric innovation
  • Product design and prototyping
  • Screening concepts, designs, packaging, prototypes
  • Quality control and shelf-life studies
  • Price sensitivity studies, including shopper and PoS
  • Concept Lab: Development, performance-testing, diagnostics