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Eurofins Sensory and Consumer Research helps R&D and Marketing teams to make better Products.
With our highly efficient, state-of-the-art consumer test facilities, Eurofins Sensory and Consumer Research supports major retailers in selecting the best performing and market-appropriate products for their shelves.
Product and Brand Performance
- Identifying strengths and weaknesses of products
- Analysing product and brand performance
- Revealing potential of products in markets
- Claim substantiation studies
- Defining target group segmentation
- Enabling reformulation and cost reduction
Product Optimization
- Competitive assessments and category appraisals
- Benchmarking and modelling best liked products
- Identifying drivers of presence and emotions
- Temporal Dominances TDS/TOS, TDL, TDE
- Optimizing product portfolio and range
- Strategic positioning
Innovation and Product Design
- Agile and consumer centric innovation
- Product design and prototyping
- Screening concepts, designs, packaging, prototypes
- Quality control and shelf-life studies
- Price sensitivity studies, including shopper and PoS
- Concept Lab: Development, performance-testing, diagnostics
